What's the Most Popular Car for Millennials?
Preference varies from state to state but according to Edmunds.com, the most popular car among millennials right now is the Dodge Magnum. With a higher rate of Generation Y buyers than any other model on the used car market, the Dodge Magnum will be taking the cake for top car for the third year in a row. According to the statistics, in the first half of 2015, 27.7 percent of Magnums sold nationwide were to shoppers between the ages of 18 and 34.
What kind of cars are millennials looking for and how much are they willing to spend? Turns out used, older models are becoming cool again. Here is a list of the next five most popular cars among millennials:
2. Chrysler Pacifica
Following right behind the Magnum, with 27.3 percent of all models sold going to Generation Y consumers, is the Chrysler Pacifica. No longer in production, the Pacifica emerged on the scene in 2004 as one of the first crossover wagons according to Market Watch.
3. Subaru WRX
When it comes to buying a car, new or used, millennials are aiming to keep costs at a minimum. However, this Subaru model is one of the pricier vehicles that remains popular among millennials. Perhaps it’s the combined practicality and drive performance that led to millennials accounting for 26 percent of sales.
According to USA Today, the millennial generation knows how to get the best bang for its buck. Instead of investing in some flashy new model, millennials are buying within their budgets. Among this Generation Y it’s the older model vehicles, many that are no longer even in production, that have become trendy. Coming in at number four, the rugged and practical TrailBlazer is listed between $5,200 to $19,600 on Cars.com.
5. Volkswagen R32
Edmunds suggested that value and utility are the top two things that millennial car shoppers look for in a vehicle. This sporty Volkswagen starts at just $11,000 and its limited availability adds to the appeal.
“[The Volkswagen R32] champions the portion of this list that’s reflective of the individual nature of millennials,” said Edmunds analyst Jeremy Acevedo. “They’re distinctive, performance-oriented low-volume vehicles.”
6. Pontiac Aztek
Once considered among the most unattractive vehicles of all time, the Aztek is gaining popularity among millennials. Another original crossover, the Aztek is spacious and versatile. The best part? Prices start as low as $2,400 and rarely top $7,500 according to Market Watch.