Raises $35 Million to Expand Online Car Insurance Comparison Services for U.S. Consumers – Bringing Total Investment to $185 Million

November 01, 2018

Richmond, VA (November 1, 2018) —, the leading online car insurance comparison site, announced today that it has raised $35 Million to help fuel its expansion and brand development. partners with over 60 top U.S. auto insurance companies to help drivers find accurate prices for the policy that best fits their needs. Founded in 2013, the company has raised a total of $185 Million to date making it one of the largest investments in the rapidly growing Insuretech category.

Investors for this raise include former Admiral Group CEO, Henry Engelhardt and his wife, whereby they will invest $25 Million into   As a result of this investment, Henry will join the Board of Directors.

Separately, Admiral Group, a founding investor, has provided a $10 Million convertible loan instrument.  Andrew Rose, CEO of, commented, “We are delighted to secure this investment and we look forward to working closely with Henry, who has deep knowledge of and the U.S. market.”

Rose said the new funds will allow to continue to educate consumers on the benefits of online car insurance comparison shopping, build brand awareness and users, and expand the roster of top insurers on the platform.

About is a limited liability corporation headquartered in Richmond, VA, majority owned by the Admiral Group, LLC, the UK’s second largest auto insurer and a member of the FTSE 100. Currently offering car insurance comparison services for US consumers in 49 states, allows consumers to fill out a single form and get multiple accurate quotes from trusted auto insurers. Through simple side-by-side comparison, makes finding the best available rates on car insurance easy.