Our Editorial Standards

Read about Compare.com’s approach to the content you see on our site and the values we hold ourselves up to.



It’s our mission to create comprehensive, helpful, and accurate content that empowers our users to make more informed decisions with their money. In order to do that, our editorial team has put together strict standards that help us develop the articles, guides, and other resources you see here at Compare.com.

The sections below showcase the guidelines our team follows, as well as how we approach the content you see on our site.


Editorial Principles

At the end of the day, we abide by five key principles when it comes to the content you see on our site. They are:


We believe that, above all else, any good editorial team must put honesty at the forefront when creating content. This includes being honest about our offerings and how we compare to the rest of the insurance industry, both positively and negatively.


All of our content goes through a rigorous, independent review process, where it is edited for accuracy and relevance. We refuse to share incomplete or inaccurate information on any of our articles or guides.


Our team of seasoned experts functions 100% independently and is never influenced by our marketing partners or advertisers. All of the content you see on our site is unbiased and is created with the sole purpose of providing the most helpful information possible.


We strive to be as helpful as possible, and in order to do that, we believe we must be transparent at all times. This includes sharing our data methodology and being upfront about our partners and how we make money.


All of the information we share comes from the most trustworthy and authoritative sources. That includes advice from industry experts, data from vetted sources, and insights from some of the most trusted studies in the industries we cover.


Our Team

The editorial team here at Compare.com is made up of former journalists, licensed agents, and seasoned experts who have decades’ worth of combined knowledge when it comes to the topics they write about. Additionally, our editorial team is 100% independent and never receives direct compensation from partners or advertisers  — that means our content can be solely focused on you, the reader, so that we can help you make better decisions with your money.


Editing, Fact-Checking & Corrections

All of the content you see on Compare.com is thoroughly vetted based on the key principles you see above. Every piece of content is edited for accuracy, timeliness, and relevance, and we make sure every article is up-to-date as of the date referenced.

However, we’re also well aware that things can change in the blink of an eye, and if we discover one of our articles has become outdated, incomplete, or even incorrect, we’re quick to jump in and correct the mistake as quickly as possible.

Data Methodology

Data is a key part of what we talk about here at Compare.com. In many of our articles and guides, we use data to inform and educate our readers on ways they can save money.

However, we only use data from the most authoritative and trustworthy sources. All of the data you see referenced on our site will fall into at least one of the following categories:

  • Internal Data – We’re fortunate enough to have access to aggregated data from millions of car insurance quotes generated on Compare.com. And with direct integrations with more than 70 of the nation’s top carriers, that’s real-life data you can trust. And since we’re not waiting for it to be compiled by third-party organizations, many of our articles will feature some of the most up-to-date data available.
  • Third-party Experts – In situations where we may not have access to relevant internal data, we seek out some of the most trusted experts in the industries we write about. Often, this will come in the form of peer-reviewed studies or insurance rate data that’s reported directly to state insurance boards (collected in conjunction with Quadrant Information Services).
  • Industry Studies – Some of the most prominent third-party data you’ll find on our site comes from industry studies from organizations like the Insurance Information Institute, the National Association of Insurance Commissioners (NAIC), and the Insurance Institute for Highway Safety (IIHS).
  • Government Resources – In many cases, we’ll reference data and resources from independent government agencies, such as the National Highway Traffic Safety Administration (NHTSA), statewide insurance bureaus, and even the U.S. Census Bureau.

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