is now

April 29, 2016 logo


RICHMOND, VA, February 23, 2015 —, the leading insurance price comparison website in the United States, has announced today that it will now operate as, simplifying its name to better align with its services.

The company, which has operated as since it launched in March 2013, felt its recent success in signing 40 insurance companies to its panel, and future geographic and product vertical expansion plans, made now the appropriate time to create a simpler identity.

“Despite the name change, we remain the same great organization with the same high standard of quality products and services that we have always had,” CEO Andrew Rose said. “The only thing that has changed is the name, which is now more consistent with our customer proposition: simplicity, efficiency and value.”

For the past two years, has led the way in transforming the process of shopping for insurance by making it faster, easier and ultimately less expensive. The core purpose of is to save customers money. Users fill out one series of questions to see a compilation of quotes, listed from least expensive to most expensive. The key difference between other insurance websites and is that offers accurate rates, not estimates or calculations. The users may then choose a policy which is most compatible with their needs and purchase on the web, over the phone or with an agent.

Prior to, finding the best price for car insurance was an arduous process of calling various companies, visiting numerous offices or filling out multiple similar forms on several different insurance provider websites and manually comparing prices. Getting apples to apples comparison proved nearly impossible. As a result, buying car insurance was often difficult, frustrating and time consuming. was founded on the idea that shopping for car insurance should be quick, easy and accurate.’s promise to customers is that it will never stray from this core belief and continue to make shopping for an auto insurance policy as easy as a Sunday drive.

About is a limited liability corporation headquartered in Richmond, VA, majority owned by the Admiral Group, LLC, the UK’s second largest auto insurer and a member of the FTSE 100. Currently offering car insurance comparison services for US consumers in 48 states, allows consumers to fill out a single form and get multiple quotes from trusted auto insurers. Through simple side-by-side comparison, makes finding the best available rates on car insurance easy.