Making Auto Insurance More Affordable for Those Who Need It Most
Since 2013 we’ve been helping our customers keep more money in their pocket and out of the accounts of insurance companies
Saved on Auto Insurance
How We Got Here
We first launched in 2013 as Comparenow.com as part of U.K. auto insurer Admiral Group, an FTSE 100 Index company. Our mission at the time was to help as many people as we could save on auto insurance.
Over the years we’ve had a name change (Hello Compare.com) and narrowed down the demographic that most benefits from our services (more about that later).
What we never lost sight of is the fact that many people are paying too much for car insurance and don’t know a better way.
Saving on auto insurance doesn’t have to be hard, and whether you pay $5, $50, or $500 less for your premium, every dollar counts for your family. We’re proud to play a major part in helping make auto insurance more affordable and attainable.
Meet The People Behind Compare.com
We couldn’t have helped our customers save over $200 million on their auto insurance premiums without our amazing employees. From the leadership team who we lovingly refer to as the Motley Crew, to our engineers, marketing personnel, and tech team, we bring the work ethic and commitment to our mission with a sprinkle (or let’s be real – a huge splash) of personality, fun, and adventure.
Meet Our Leadership Team
Chief Executive Officer
Chief Operating Officer
Chief Information Officer
Head of Product
Our site launched as Comparenow.com by our former chairman and CEO, Andrew Rose
We partnered with Google’s insurance comparison site to support their auto insurance comparison efforts
Our company name changed from Comparenow.com to Compare.com
We moved to a larger office 3x the size of our previous location
Allie Feakins was promoted to CEO after 6 years with the company
We went fully remote due to COVID and now have employees in 4 states & 3 countries
Who We Serve
When we first launched we wanted to help everyone save on auto insurance, but over time we found that while everyone can use our services, there’s a specific demographic that benefits the most. We call them the ALICE population. ALICE was coined by United Way and it stands for Asset Limited, Income Constrained, Employed.
Essentially, our core demographic includes households that don’t fall under the Federal Poverty Level, but are cash strapped and forced to pick and choose which necessity they’ll pay each month like daycare, prescriptions, or rent.
Since 2020, we’ve partnered with the United Way as a National ALICE Advisory Council member and we were a title sponsor of the Virginia ALICE report in 2020.