About Compare.com
Compare.com is all about empowering our users with the proper tools and advice to save money and make a meaningful impact on their finances. We first opened our doors in 2013 with the goal of making car insurance shopping quicker and easier, but since then, we’ve expanded into other insurance lines and personal finance products. But no matter what our team is working on, we’re passionate about creating simple, intuitive, and time-saving tools that are free to use and 100% spam-free.
We’re a licensed insurance agency operating in all 50 U.S. states and Washington, D.C., with a team filled to the brim with licensed agents and seasoned experts. And we currently have direct integrations with more than 120 of America’s leading insurance companies, allowing users to generate accurate, real-time quotes from the largest pool of potential insurers in the business.
All of this has culminated in us helping nearly 10 million happy customers (our users give us ratings of 4.7 out of 5 on both Trustpilot and Shopper Approved), with nearly half a billion dollars in total savings on auto insurance alone.
So whether you’re looking for the best car insurance policy in your area, the highest APY savings account, or a personal, auto, or student loan, Compare.com has you covered.
What Real Customers Say About Compare.com
Don’t just take our word for it. Here’s what more than 2,000 real-life customers have to say about their experiences with Compare.com.
Trustpilot reviews
Almost 1,000 people have shared their experiences with Compare.com on Trustpilot, and the overwhelming sentiment is that our customers appreciate our quick, easy, user-friendly experience, affordable rates, and substantial savings.[1]
We’ve worked hard to earn our 4.7-star rating, and we’re proud to showcase each and every review on Trustpilot. Here’s what real Compare.com customers have to say:
Better Business Bureau (BBB) rating
Compare.com is the longest-standing BBB-accredited insurance-comparison platform on the web, first earning the honor in 2015.[2] That’s more than five years before our closest competitors, Insurify and The Zebra. The BBB also awarded us its highest rating, A+, for transparency, responsiveness, and a low number of customer complaints.
Compare.com vs. Other Insurance-Comparison Sites
Compare.com consistently ranks at the top for customer satisfaction among insurance-comparison options. But that shouldn’t be much of a surprise. After all, our tools are free to use, customer-focused, and spam-free.
We help our users save more money than the competition, too. Compare.com customers lowered their annual car insurance costs by up to $867.† That’s a combined $340 million in all-time savings.
But don’t just take our word for it. Here’s how we compare to some of the biggest-name comparison sites on the web across several notable review sites.
Comparison Site | Trustpilot Rating | Shopper Approved Rating | BBB Rating |
|---|---|---|---|
| Compare.com | 4.7/5 | 4.7/5 | A+ |
| Insurify | 4.7/5 | 4.8/5 | A+ |
| The Zebra | 4.7/5 | 4.8/5 | A- |
| Jerry | 4.8/5 | No reviews | A+ |
| Policygenius | 4.65/5 | No reviews | A- |
| Gabi | 3.5/5 | No reviews | A+ |
| Trusted Choice | 4.6/5 | No reviews | A+ |
| Coverage.com | 4.6/5 | No reviews | Not rated |
| QuoteWizard | 3.6/5 | No reviews | A+ |
| NerdWallet | 3.5/5 | No reviews | A+ |
| ValuePenguin | 2.0/5 | No reviews | Not rated |
*Ratings updated as of August 4, 2026.
Compare.com Reviews FAQs
If you want to learn even more about Compare.com and why we’re the best option for comparing insurance options, check out the answers to common questions below.
Is Compare.com legit?
Yes. Compare.com is the No. 1-rated insurance-comparison site on the internet, based on customer reviews on Trustpilot, Shopper Approved, and the Better Business Bureau (BBB). The site has helped nearly 10 million shoppers save a combined $340 million as of 2025.
How does Compare.com make money?
Much like an independent insurance agent, Compare.com earns commissions when a user buys a new policy directly from a quote they received on the site. Unlike some insurance-comparison websites, Compare.com doesn’t sell users’ personal information.
How does Compare.com work?
Compare.com provides side-by-side personalized quotes for several insurance products, including auto, homeowners, renters, pet, and business.
To get started, enter your ZIP code at the top of the page and click “See My Quotes.” Then, Compare.com will request some basic information about you, your vehicle, your insurance history, and anyone else you want to include on your policy.
After a series of short questions (which typically take around five minutes to complete), you’ll receive all your eligible quotes compiled into a comprehensive list of options.
Who owns Compare.com?
Insurify, another well-known insurance-comparison site, acquired Compare.com in March 2023. But although the two sites live under the same roof, each has distinct partners, audiences, and philosophies when it comes to helping users save money on their insurance needs.
Is Compare.com safe?
Yes. Compare.com is a safe and spam-free platform for comparing insurance quotes. That means you don’t have to worry about receiving countless unwanted phone calls, texts, or other solicitations.
Does Compare.com sell your data?
No. Unlike some comparison websites, Compare.com never sells your data to insurance companies or agents. And its comparison tools are spam-free, so you don’t have to worry about unwanted texts, phone calls, or emails, either.
Is Compare.com free?
Yes. Compare.com is 100% free to use, no matter what type of insurance or personal finance product you’re looking for. We don’t sell your information, either. Unlike many other comparison tools, we won’t send you spam or other unwanted communications after using any of our tools.
At the end of the day, we make money by saving you money through commissions when users purchase a new policy or find the right financial solution through our platform.
Sources
- Trustpilot. "Compare.com Reviews."
- Better Business Bureau. "Compare.com Business Profile."
