Lincoln is the luxury vehicle division of Ford. Lincoln has always been, and remains, one of the top luxury vehicle brands in the United States. Historically, Lincoln was always paired with Mercury at most dealership locations. Mercury was the mid-level alternative to the high-class Luxury of Lincoln until Mercury shut down in 2010. The Lincoln Continental is one of the staple models from Lincoln alongside the Navigator and the Town Car. Post-2010 popular models include the MKZ, Aviator, and Corsair. A new focus on crossovers and luxury sport sedans has bolstered popularity for the Lincoln brand.
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