Insurify Review: A Good Way to Find Affordable Car Insurance?

Insurify is a digital insurance marketplace where you can compare car insurance quotes from multiple insurers and buy your next policy online. But is Insurify legit? Learn more with our latest expert review.

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Insurify logo Rating ?


  • Quickly compare quotes among insurance companies
  • No cost to compare quotes
  • Tech-forward and user-friendly


  • May not have rates for all insurance companies
  • Doesn’t offer all coverage types, such as PIP
  • Not all users may receive quotes

Bottom Line

Insurify is one of the industry's oldest car insurance comparison sites, providing more than 70 million quotes since 2013. It's one of a select few sites that provide real-time quotes, but some results may contain ads, and not all users may receive a quote.

Insurify is a licensed digital insurance agent that allows consumers to easily and quickly compare quotes from various car, home, and life insurance companies in a single place online. By providing some personal information and answering a few questions, you’ll get quote comparisons in a few minutes.

Snejina Zacharia founded Insurify in 2013 after she was involved in a minor accident. Headquartered in Cambridge, Massachusetts, Insurify is a leading comparison website, but not an insurance company. Learn more about the company, Insurify reviews, and what to consider.

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How Insurify Works

Insurify homepage

Insurify partners with various car, home, and life insurance companies and uses proprietary technology to secure real-time quotes from its insurance partners. Insurify is a virtual licensed insurance agent in all 50 states. The company isn’t a lead-generation site either, so you’re not at risk of having your personal information sent to companies that might end up spamming you with persistent texts, emails, or calls.

How to compare quotes with Insurify

If you’re in the market for new car insurance coverage or simply want to see if lower rates are available, you can use Insurify to review your options.

To get started comparing quotes with Insurify:

  • On the Home page, select “Car,” “Home,” or “Life” insurance for the comparison — for this example, we’ll select car insurance.
  • Enter your ZIP code.
  • Answer a few questions
    • Do you currently have auto insurance?
    • Why are you shopping for insurance today?
    • Do you own or rent your home?
  • Enter information about your vehicle, including year, make, model, and trim.

Insurify quote process page asking about vehicle make

  • Answer “What do you primarily use your car for?”
  • Select average daily miles driven.
  • Choose car payment status.
  • Select whether you have full coverage or not.

Insurify quote page asking about vehicle usage

  • Enter personal information, including first name, last name, birthdate, and gender.

Insurify quote page asking for driver information

  • Answer a few questions about the status of your driver’s license, if you require an SR-22 certificate, the age you got your driver’s license, your credit score, and your highest education level.
  • Select options that may qualify you for some discounts: being a homeowner, employed, married, a student, military member or veteran, or AAA member.
  • If you already have car insurance, select the current car insurance company.
  • Answer questions about when your current policy expires, how long you’ve been insured with the company, and current bodily injury coverage limits.
  • Answer “Have you had any accidents, tickets, or insurance claims in the last 5 years?”
  • Input the address where you park or garage your vehicle.
  • Input your email address and phone number.

Insurify quote disclaimer about how personal information is used

  • Get quotes from different insurance companies.

How to buy car insurance with Insurify

To buy car insurance with Insurify, take the steps listed above to compare car insurance quotes first. Once you’re on the results page, you can see what quotes you qualify for. You can adjust your coverage type and choose from the following:

  • State-minimum protection
  • Standard protection
  • Asset protection
  • Premium protection
  • Custom protection

Insurify quote page allowing users to customize coverage levels

You can also adjust your bodily injury, property damage, collision, and comprehensive coverage limits. You may also select if you want roadside assistance or car rental coverage and specify the policy term length.

Once you customize your preferences, results will show up in a matter of seconds. Then, you’ll see quotes from different insurance companies. How many insurance companies are listed depends on the input, but you can expect six to nine with quotes.

In some cases, rates may not be available, and the site encourages you to go directly to the insurance company’s website. In this case, unfortunately, you’ll have to re-enter your personal information.

If you decide to move forward with a car insurance company based on an affordable quote, you can select your choice. You have the option to reserve the quote without any payment up front. Payment is required once the policy starts.

You’ll be asked to input your phone number and select the best time for an insurance agent to call you. Then, an agent will call you to wrap up the process. You may also call the insurance company directly if you’d like to get started right away. Insurify will provide the phone number to call along with your quote number.

What Types of Car Insurance Coverage Are Available Through Insurify?

Insurify provides online quotes for liability-only coverage and full-coverage car insurance. Your liability-only coverage pays for property damage and bodily injury to other parties in an accident you cause. Most states require drivers to carry at least a minimum amount of liability insurance.

Full-coverage car insurance is a mix of several different coverage types. Generally, this means your state-mandated liability, plus collision and comprehensive coverages. It’s called “full-coverage” because you’re fully covered in a wide range of scenarios.

Both collision and comprehensive insurance protect your vehicle. Collision coverage offers protection for accidents, while comprehensive coverage offers protection if your car gets damaged by weather, theft, vandalism, and more.

If you’re looking for additional coverages, such as uninsured motorist coverage or personal injury protection (PIP), you can get them through partner insurance companies.

Aside from auto insurance coverage, Insurify also offers home insurance, life insurance, and pet insurance through third-party partners.

How Much Does Insurify Cost?

Insurify is free to use, like many other quote-comparison websites. Insurify makes money through its partners if you purchase a policy through the website. When there’s a company listed without a quote, Insurify may receive compensation per click.

Insurify states on its website that it never sells your personal data, so using the quote-comparison site won’t lead to spam.

Reviews and Ratings for Insurify

Insurify reviews by consumers are relatively positive. The Insurify customer reviews on BBB give the company 4.72 out of 5 stars, based on 144 reviews.

Insurify review overview at BBB

On Trustpilot, Insurify has only four reviews. But among those reviews, it has a “Great” rating of 3.8 out of 5 stars. The site Shopper Approved has the most Insurify reviews, amounting to more than 3,000, with an overall rating of 4.8 out of 5 stars.

Insurify review overview on Shopper Approved

Clearsurance’s Insurify customer reviews average 3.8 out of 5 stars. Most notably, there are no customer complaints with the Better Business Bureau, either. Though Insurify reviews are mostly positive, below, you’ll find a mix of positive and negative reviews.

This review from the BBB found Insurify simple to use and had a positive experience with the company.

5-star Insurify review on BBB

This review from Shopper Approved is straight to the point and noted that the process was simple and the customer got better insurance rates.

5-star Insurify review on Shopper Approved

Out of the four Insurify reviews on Trustpilot, only one of them is negative. The customer stated they received many spam calls.

1-star Insurify review on Trustpilot

The below BBB review didn’t have a good experience and didn’t find the good rates they were looking for.

1-star Insurify review on BBB

How Insurify Stacks Up to Other Comparison Sites

Insurify may be a great option for comparing car insurance quotes, but is it the best comparison site on the market?

Below, you can see a side-by-side view of, Insurify, The Zebra, and Gabi. Insurify, The Zebra and have the highest ratings and are BBB accredited, and both and Insurify have competitive rates. Insurify The Zebra Gabi
BBB accredited? Yes, A+ Yes, A+ Yes, A- No
Shopper Approved rating 4.8 4.8 4.8 N/A
Trustpilot rating 2.5 3.8 3.6 3.5 (no reviews)
Clearsurance rating 3.95 3.8 3.9 N/A

Gabi is not currently accredited with the BBB and, despite having a Trustpilot rating of 3.5 stars, has no current reviews., Insurify, and The Zebra have 4.8 stars on Shopper Approved and have similar Clearsurance ratings.

So, when it comes to comparison sites, and Insurify are leading the way.

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Insurify FAQs

If you’re considering using Insurify for your insurance needs, here are the top Insurify frequently asked questions.

Is Insurify legit?

Insurify is a legitimate company and has an A+ rating on the Better Business Bureau (BBB). Started in 2013, the company has a “Great” rating on Trustpilot and 4.72 out of 5 stars on BBB. On Shopper Approved, the company has over 3,000 customer reviews that are mostly positive, resulting in a rating of 4.8 out of 5 stars.

Will you get spam if you use Insurify?

Insurify states on the company website that it doesn’t sell your personal information to other parties, so you shouldn’t get spam when using the site. However, some customer reviews in the past have stated they received some spam after using the site.

When was Insurify founded?

Insurify was founded in 2013 by Snejina Zacharia, Giorgos Zacharia, and Tod Kiryazov, according to Crunchbase. The company is an insurance platform that focuses on auto insurance but also offers home insurance, life insurance, and pet insurance.

How can you buy car insurance online?

You can buy car insurance online by using a qualified insurance comparison site. Using websites like Insurify, Compare, and others, you can review various quotes from insurance companies and move forward with a policy. You’ll need to answer several questions about your car, driving history, age, gender, location, and insurance needs to get started.

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