ValuePenguin: Compare Car Insurance Rates Side-by-Side

You may have used ValuePenguin in the past, but is it the right place to go to shop for car insurance?

Launched in 2013 by three Wall Street financial experts, Jonathan Wu (CEO), Ting Pen, and Brian Quinn, ValuePenguin is a New York-based personal finance website that uses high-quality resources to inform their consumers on fiscal topics. With more than 10 million unique visitors annually, the site helps users make educated decisions regarding their investments, insurance, loans, savings, and credit cards. They offer services such as quoting tools, advice, examinations of financial products, and much more.

ValuePenguin’s services have been featured by various media outlets such as CNBC, Time, and The Washington Post, but do they truly live up to the hype? Our comprehensive review will explain what to expect from ValuePenguin, as well as guiding you through the process of getting a car insurance quote using their comparison tool.

How does ValuePenguin work?

After researching car insurance policies, you come across ValuePenguin and decide to comparison-shop car insurance quotes through their online car insurance comparison site. But how does the site work, and where do you get started?

To start the insurance quote process, the site requires that you first enter your ZIP code, similar to most other car insurance comparison tools. The beginning of ValuePenguin's quote process

After this initial step, the site asks for basic information about you and your vehicle. Some of the questions you will be asked include:


  • The car’s model, make, and year
  • The number of vehicles you own
  • Your current auto insurance provider and the time you have had this insurance for
  • The vehicle’s purpose (personal, business, commuting, pleasure/vacation)
  • If you own or lease your car
  • Estimated vehicle mileage


  • First and last name
  • Gender
  • Marital status
  • Email
  • Birthdate
  • Address
  • Housing situation (own or rent)
  • Phone number
  • Any accident history, tickets, or DUI conviction

*For our sample quote, we used the profile of a 30-year-old female with a 2017 Honda Accord LX, owned, but making payments. Our hypothetical customer has one at-fault accident in the last 3 years on her driving record and her current insurance is up to date, having been insured for over 5 years.

Just five minutes after entering our ZIP code, and we're reviewing quotes and rates recommended by ValuePenguin. After selecting our preferred option, we're redirected to the partnered insurance website.

I’ve entered my information. Now can I compare quotes?

After inputting our hypothetical customer's information, our results loaded in just a few seconds. That said, we were disappointed to see we were provided with only one match, Progressive Insurance, and with no actual quote to show for it. Instead, we’re given a button to “View my rate.” Disappointing. Our final quote page from ValuePenguin

We decided to take a deeper look at the only available option, even though the lack of results was discouraging. Selecting "View my rate" redirected us to Progressive's website.

Once on Progressive's site, much of the information we had already entered was there. That said, about half of what they required hadn't been asked on ValuePenguin and still needed to be entered. This made the whole process feel very redundant. After several pages of entering similar information as we already had, we were finally presented with an actual quote. Our final quote from Progressive

We can't help but believe getting this quote a lot sooner would have greatly reduced the frustration. ValuePenguin claims to offer car insurance quotes, but really all they do is suggest a couple (at best) providers and a slightly faster method of checking each insurance company's specific direct quote tool.

Instead of this roundabout process, why not get dozens of real quotes from the top insurers in just a couple of minutes?

In the end, it just feels like all they do is redirect you somewhere else so you can get an actual quote. With this in mind, some users will consider skipping ValuePenguin altogether and finding other websites that are more useful. After all, why input information twice for no reason?

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ValuePenguin Reviews: What do customers and employees have to say?

Generally, user reviews of ValuePenguin are mixed. Some clients have found what they were looking for through this website, while others didn’t have a great experience using it. It is worth noting that ValuePenguin doesn’t have many reviews, which may make the site difficult to trust. And the reviews that have been left by their customers are discouraging.

There are no reviews on the major business review sites such as Google, Trustpilot, Better Business Bureau (BBB), and Shopper Approved. The only reviews we were able to locate were on Site Jabber, InHerSight, and Glassdoor.

Site Jabber Reviews

ValuePenguin review on Site Jabber

Site Jabber has a single review from a customer that seems quite disappointed with their experience. The client only gave the company 1 out of 5 stars, stating they don’t recommend using the site. The customer also claimed that visiting the site and using ValuePenguin's services made their phone flood with calls from different companies, rather than providing the service offered. Since this is the only review from a customer we could find, there is little to be said about the website or company on this end.

The lack of reviews on ValuePenguin may indicate a low level of user engagement, which is fascinating, considering that they have around 10 million visitors annually. From this, you could assume that something might be wrong with their services, as the customer above declared, or that simply none of their clients feel motivated to leave reviews.

Either way, an accurate opinion on ValuePenguin customers' reviews can’t be formed until they receive more. From the little information we found, we're left with the impression that their clients aren’t overly happy with the services provided.

What do employees think?

Unlike ValuePenguin’s customers, their employees have left a number of reviews about the website and company, almost all of them being positive. We have found reviews from employees on both Glassdoor and InHerSight, with the site managing to earn high marks on both.

Glassdoor Reviews

ValuePenguin reviews on Glassdoor ValuePenguin reviews on Glassdoor ValuePenguin reviews on Glassdoor

ValuePenguin currently has a rating of 4.9 out of 5 stars on Glassdoor. Nearly everyone who worked there appears to be very satisfied with their jobs and working experience. General sentiments include appreciation for the founders’ dedication, the camaraderie shared among coworkers, and the opportunities earned by working there. There are no real cons listed in any of the reviews mentioned above.

InHerSight Reviews

ValuePenguin reviews on InHerSight ValuePenguin reviews on InHerSight

On InHerSight, ValuePenguin currently has a rating of 4.2 stars out of 5. Similar to Glassdoor, the employees are quite happy with their job, citing aspects such as employer responsiveness, management opportunities, and more. Some stated downsides of working for the company are a reduced ability to telecommute, few sponsorship or mentorship programs, as well as little family growth support with no maternity or adoptive leave.

Given the lack of reviews, the company’s overall scores are pretty poor. At the end of the day, the website scored 3.36 out of 5 stars across three platforms and 11 reviews.

Overall Reviews

Platform Rating Total Reviews
Site Jabber 1/5 1
Glassdoor 4.9/5 10
InHerSight 4.2/5 Not known
Total 3.36/5 11+

If you’re over the hassle and you want dozens of accurate quotes from the top insurers in the country, just input your zip code here to get started.

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Does ValuePenguin have an app?

With smartphones playing such a critical role in our daily lives, users may be curious whether ValuePenguin offers a mobile website app so they can easily access their services on the go.

Unfortunately, the company doesn’t currently offer a mobile app. That means you will have to stick to traditional web browsers to take advantage of any of the services they provide.

Your car insurance journey doesn’t have to end with ValuePenguin

Even if ValuePenguin doesn’t live up to their expectations, users shouldn’t feel discouraged when searching for the best rates and quotes. There are several competitors with more trustworthy and reliable track-records, being most people’s top choice.

We enable you to accurately compare cheap car insurance rates and quotes that will actually fit your budget. We believe that “seeing is saving.” Get any answers you need alongside accurate quotes, all without having your information sold. Buying an auto insurance policy has never been easier than with

ValuePenguin vs. How do they stack up? ValuePenguin
Google Review Rating 4.8 stars None
BBB Accredited Yes No
Results with Actual Quotes* 10 out of 10 0 out of 1
Average Quote* $181.40 Not known
Cheapest Quote $131 Not known

*Quoting profile: 30-year-old single female, 2017 Honda Accord LX, one at-fault accident, proof of insurance, renting

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ValuePenguin FAQs

  • What is ValuePenguin? - ValuePenguin is a personal finance website that aims to help customers make better financial decisions, offering guides, tools, research, and analysis. The site also allows clients to compare car insurance rates and quotes.
  • How is ValuePenguin different from - While both ValuePenguin and allow their customers to compare quotes, specializes in auto insurance and provides real and accurate quotes, while ValuePenguin only suggests insurance providers and redirects users to them. Additionally, with, you don’t have to worry about searching for the cheapest quotes or having to rewrite your information multiple times.
  • Is ValuePenguin an insurance company? - No, ValuePenguin isn’t an insurance company. The site allows customers to compare quotes on insurance policies that other companies provide. They are an intermediary that collects your information and uses it to gather quotes from insurance companies.
  • Does ValuePenguin have physical offices? - Yes, ValuePenguin actually has a physical office located in New York City, but you can’t go there to get car insurance or any other services.
  • How does ValuePenguin protect your personal information? - ValuePenguin ensures that all your personal information is protected from unauthorized access and disclosure through a series of physical, electronic, and procedural measures. However, it is worth noting that some users complained of receiving a lot of spam after giving the site their personal information.
  • What are the pros and cons of ValuePenguin? – ValuePenguin helps you find car insurance quotes from many top insurance companies, with their platform being reasonably fast, efficient, and easy to use. Unfortunately, they will redirect you to other companies’ sites and even may potentially sell your personal information to third parties according to customer reviews. They seem to be a good source for certain financial advice, but we don’t suggest going to them to search for car insurance, at least not if you want a quick and easy process.
  • What platform should I use to compare auto insurance policies? – While there are services such as ValuePenguin that allow you to compare insurance policies, using guarantees you get accurate quotes that match your budget. ValuePenguin and other websites claim to offer similar services, yet they end up redirecting you and forcing you to resubmit your information multiple times. You can never go wrong with, your go-to place to find real, actual car insurance quotes.

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