American Family vs. Hallmark Financial: Which Company is the Best Fit for You?

Want to know if American Family or Hallmark Financial is the better choice for car insurance? You're probably wondering which company offers the best rates or the most discounts. Check out our latest guide below to find out which of these two companies is the best for you.
Newly insured car driving down the road
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Quick Facts

  • Looking at the national averages for auto insurance, American Family offers significantly more affordable premiums than Hallmark Financial
  • American Family offers more affordable prices for people who are single and purchasing insurance by yourself
  • American Family tends to be a much cheaper option for drivers who have an at-fault accident on their record

American Family vs. Hallmark Financial: Which Company has the Cheapest Car Insurance?

Are you in the market for a new insurance policy? After all, you've seen ads from all sorts of companies offering huge discounts. But exactly how much can you save by switching?

You might have narrowed your search down to American Family or Hallmark Financial as your top options, but between the two, which company will offer you less expensive rates?

American Family Hallmark Financial

As you can see, American Family is quite a bit cheaper than Hallmark Financial, with premiums averaging $140 per month compared to $211 with Hallmark Financial when looking at the national average rates for auto insurance.

Even so, that doesn't necessarily mean American Family will be the more affordable option for each driver. Car insurance companies use tons of complex algorithms to calculate prices, so depending on where you live or how old you are (among a whole bunch of other factors), you could see wildly different premiums from the ones above.

Wanting to know if American Family or Hallmark Financial is really the right carrier for you? Keep on reading to see how average rates can change based on all of the factors we've mentioned above.

American Family or Hallmark Financial: Average Car Insurance Rates by State

State American Family Hallmark Financial

American Family and Hallmark Financial only compete against each other in one states, with Hallmark Financial offering cheaper prices to the average driver in all of them. Nevada has the most noticable difference, where Hallmark Financial premiums are over 70% less expensive than auto insurance prices at American Family.

That being said, there's a lot more that goes into your car insurance payment than just your home state. Continue reading to see how other factors will affect your rates.

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Which is the Best Company For Young Drivers?

American Family Hallmark Financial
18-year-old drivers$311$478
25-year-old drivers$121$184

Young drivers -- especially teens -- normally pay a lot for insurance compared to older drivers. That's because young, inexperienced drivers are statistically much more likely to get into an accident that results in an auto insurance claim, making them much riskier to insure.

But that doesn't mean that teen drivers have to just accept sky-high auto insurance rates. For example, 18-year-old drivers pay an average of more than $150 less a month by choosing American Family over Hallmark Financial.

However, both carriers will drop prices by the time drivers turn 25. Hallmark Financial offers the steepest decrease, with 25-year-olds paying less than a third of what 18-year-old drivers are charged. That being said, American Family still has the most affordable premiums at $121 monthly.

Which is the Best Company for Retired Drivers?

American Family Hallmark Financial
65+-year-old drivers$107$154

When it comes to car insurance, patience and experience pay off, with drivers around retirement age paying some of the lowest rates you'll ever see.

When looking at American Family and Hallmark Financial specifically, which company is best for retired drivers? American Family gets the edge, with prices for drivers 65 and older $47 cheaper than the national average for Hallmark Financial.

Which is the Best Company for Married Drivers?

American Family Hallmark Financial

Single drivers tend to get offered slightly more expensive insurance rates than married couples. That's because policies for married policyholders typically cover more than one car, which several companies will offer you a discount for.

When it comes to relationship status, American Family is the clear winner for those who are single, with premiums about $89 per month less expensive than Hallmark Financial, on average. For married drivers, the advantage is clear again - American Family has the edge when it comes to average prices.

American Family vs. Hallmark Financial: Average Rates by Gender

American Family Hallmark Financial

Men are statistically more likely than women to get pulled over for speeding or get into an accident. That means when it comes to car insurance men will generally end up paying a little more.

With American Family, men usually pay around $5 a month more than women, and about $20 with Hallmark Financial.

Looking at overall affordability, American Family offers the cheapest average premiums for both men and women, with average rates $78 less for men and $63 cheaper for women.

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American Family or Hallmark Financial: Compare State Minimum vs. Full Coverage Rates

American Family Hallmark Financial
State Minimum*$96$115
Full Coverage**$185$306

*State minimum value indicates liability-only policies at each state's minimum bodily injury and property damage (BI/PD) limits

**Full coverage indicates state minimum BI/PD limits with collision and comprehensive coverages added to policy.

For most people, insurance isn't the easiest topic to understand. There are so many different terms and limits that it can make it pretty confusing to find the right policy.

That being said, most policies end up falling into two different types of coverage -- liability only (which covers the other party's property damage and injuries if you cause a collision) and full coverage (which includes two additional coverages -- comprehensive and collision -- in addition to what you get with a liability policy).

If you're looking for state minimum liability limits, American Family typically offers more affordable premiums of $96 compared to Hallmark Financial's $115. When it comes to full coverage policies with similar limits, American Family again has the edge, with policies around $100 per month cheaper than Hallmark Financial, on average.

Is American Family or Hallmark Financial Better for Drivers with Spotty Records?

It's no big secret that drivers who are accident-free get better deals on their auto insurance. But even if you have a spotty record, you can still find plenty of ways to save some cash on your monthly bill.

You'll probably end up paying more with tickets and at-fault accidents on your record, but which of these two carriers offers the most affordable rates to drivers with spotty records?

Which Company is Best for Drivers with Speeding Tickets?

American Family Hallmark Financial
Clean Record$118$194
1 Speeding Ticket$147$208

American Family policyholders can expect their prices to go up an average of $29 a month if they get a ticket, while Hallmark Financial usually raises premiums about $14 per month, on average.

Even so, American Family tends to offer the best prices for drivers both with a speeding ticket and with a clean record, offering rates that are 39% and 29% more affordable, respectively, compared to Hallmark Financial.

Which Company is Best for Drivers After an Accident?

American Family Hallmark Financial
Clean Record$118$194
1 At-Fault Accident$138$229

After an accident, drivers who have their car insurance through American Family can expect to see around an $20 -- or about 14% -- increase in their auto insurance prices. Drivers who use Hallmark Financial for their insurance will see a monthly bill around $35 (or 15%) more expensive after reporting an accident to their car insurance carrier.

Overall, the less expensive rates come from American Family, with monthly prices averaging $138 compared to Hallmark Financial's $229.

Which Company is Best for Drivers with a DUI?

American Family Hallmark Financial
Clean Record$118$194
1 DUI$158$212

If you get a DUI charge on your record, it's probably going to cost you more than a simple ticket or even a collision. On average, American Family will climb your premiums about 25% after a DUI, while Hallmark Financial's average rates rise by just under 10%.

If you have a DUI on your record and are looking for more affordable premiums, American Family tends to be the much cheaper option with average prices of $158 a month compared to $212 from Hallmark Financial.

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How does Credit Score Impact American Family and Hallmark Financial Rates?

Did you know that many auto insurance companies take into account your credit score when calculating rates? This isn't always the case (for example, Hawaii and Massachusetts are two states that ban the practice entirely), but it does affect many drivers out there.

Insurance carriers argue that those with poor credit scores are less likely to pay their bills on time each month, which increases the risk involved on their end, while the opposite is true for those with good credit.

So, which company offers the cheapest premiums for policyholders with good, average, or poor credit?

Which Company is Best for Drivers with Good Credit?

American Family Hallmark Financial
Excellent Credit Score$100$180
Good Credit Score$120$195

Which Company is Best for Drivers with Bad Credit?

American Family Hallmark Financial
Fair Credit Score$141$209
Poor Credit Score$201$259

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Is American Family or Hallmark Financial Better for Drivers who Work from Home or Have Short Commutes?

American Family Hallmark Financial
6,000 Annual Miles$138$211
12,000 Annual Miles$143$211

The amount of time you spend behind the wheel of your car plays a big role in how much car insurance companies will charge for coverage. Normally, the more miles you put on your vehicle, the more you can expect to pay for coverage.

As you can see in the table above, annual mileage doesn't have much of an impact on how much Hallmark Financial charges. However, there's a small difference in monthly prices for American Family, with policyholders who drive 6,000 miles every year paying around $5 less each month compared to those who drive 12,000 miles yearly. Still, American Family is the more affordable option for drivers in both categories.

American Family vs. Hallmark Financial: Compare Rates for Urban, Suburban, and Rural Drivers

Where you park your car can have a pretty big impact on your monthly auto insurance bill. Generally, those who live in urban areas will pay more than drivers in rural areas because there are a lot more vehicles on the roads in those areas.

American Family Hallmark Financial
Urban Areas$166$225
Suburban Areas$134$229
Rural Areas$121$178

When comparing these two carriers side-by-side, American Family normally comes out as the most affordable option for drivers in all areas, regardless of if they're urban, suburban, or rural.

Policyholders in rural ZIP codes see the lowest premiums from both companies, but American Family comes out on top with average prices about $121 per month. American Family also has less expensive average premiums for drivers in urban and suburban ZIP codes -- a $59 and $95 a month respective difference when compared to Hallmark Financial policyholders in similar areas.

American Family vs. Hallmark Financial Discounts

Regardless of why you might be in the market for a new insurance policy, you're always going to want to save as much money as possible, and the best way to do that is by utilizing as many auto insurance discounts as you can.

But with what seems like a million different discounts out there, it can be challenging to find all the ones you can take advantage of or to nail down the company that has the most discounts for your unique driver profile.

In the table below, we've broken down all of the different discounts offered by both American Family and Hallmark Financial so that you can easily see which company offers the most discounts and, therefore, the biggest savings.

American Family Hallmark Financial
Advance Quote Discount 
Anti-Theft Discount 
Connect Partner Discount 
Covid-19 Relief Discount 
Defensive Driver Discount
Distant Student Discount 
DRL Discount 
Education Discount 
EFT Discount 
ESC Discount 
Foreign License Discount 
Generational Discount 
Good Student Discount 
Group Discount 
Homeowner Discount 
Multi-Car Discount 
Multi-Policy Discount 
Paid In Full Discount 
Paperless Discount 
Passive Restraint Discount 

American Family knocks Hallmark Financial out of the park when it comes to the sheer number of discounts available, offering 17 more discounts than Hallmark Financial.

A couple of those are overlapping for things like discounts for being a defensive driver. American Family also offers advance quote discounts, anti-theft discounts, connect partner discounts, and more that Hallmark Financial does not.

On the flip side, Hallmark Financial has a couple unique discounts of its own -- education discounts, foreign license discounts, and passive restraint discounts.

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Final Thoughts: Is American Family or Hallmark Financial Best for You?

So, you've seen how different variables can affect your car insurance rates. We've broken down the different discounts each carrier offers, too. That's all well and good, but at the end of the day, is American Family or Hallmark Financial the best one for you and your specific driver profile?

American Family might be best for you if....

  • You have a clean driving record, free of collisions, tickets, or DUIs.
  • You have above-average credit.
  • You're buying insurance for a teen and looking for a wallet-friendly option.

Hallmark Financial might be best for you if...

  • You have a more unique driver profile than those we mentioned above.

We hope this guide has ben a valuable resource as you compare American Family and Hallmark Financial. We also hope we've given you the information you need to make the best decision about your auto insurance.

At the end of the day, the sure-fire way to make sure you're getting the best deal on your insurance policy is to compare quotes from multiple carriers, not just American Family and Hallmark Financial. Luckily, sites like make it easy for you to do just that. Simply enter your ZIP codes below and get free quotes from dozens of top car insurance companies in your area, all in just a few minutes.

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American Family vs. Hallmark Financial FAQs

Is American Family or Hallmark Financial cheaper?

Looking just at the national average prices, American Family is the cheaper of the two carriers, offering average rates of $140 per month compared to $211 for Hallmark Financial. However, American Family won't necessarily be the cheapest company for every policyholder, since there are a variety of different factors that are considered when it comes to your insurance cost.

Who is better, American Family or Hallmark Financial?

Unfortunately, the only answer we can give you is "it depends.". No single carrier is necessarily "better" for each driver -- it all depends on what your unique auto insurance profile looks like.

Why do American Family and Hallmark Financial offer me different rates?

Car insurance companies take a look at a lot of different variables when determining the premiums they charge drivers. Things like where you live, gender, where your home is, age, and sometimes even things like your credit score can all be used. Both American Family and Hallmark Financial use different formulas, so each one will most likely offer different prices. The only real way to see which company is the lowest for you is by comparing personalized quotes from lots of different carriers.

How do I know if American Family or Hallmark Financial is right for me?

The only way to find the insurance carrier that's right for you is by getting quotes from several companies and finding the one best suited for your individual budget. Luckily, does all the hard work for you. Just enter your ZIP code and you'll get free quotes from dozens of the best car insurance carriers in your area. With those, you can guarantee you're getting the best rate. And who knows, the best company for you might not be American Family or Hallmark Financial at all!


All of the data referenced in this article has been gathered in collaboration with Quadrant Information Services. We analyzed more than 2.5 million rows of carrier-reported data to calculate the average rates referenced above. All rates are based on an insurance profile of a single-vehicle policy for a driver that owns a 2016 Honda Accord. For more information on how we calculate rates, please reference our data methodology.

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