American Family vs. Imt: Which Company is the Best Fit for You?

Looking for car insurance and wondering if American Family or Imt is the right carrier for you? If so, you're probably wondering which company has the lowest rates or the biggest discounts. Luckily, we've done the heavy lifting for you and compared the two companies to help you find the best deal on your next auto insurance policy.
Newly insured car driving down the road
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Quick Facts

  • Looking at the national averages for insurance, Imt offers significantly cheaper prices than American Family
  • American Family may help you save more money -- they offer more discounts than IMT Insurance
  • Imt offers less expensive average premiums for policyholders who drive a short distance to work everyday

American Family or Imt: Which Company has the Cheapest Car Insurance?

Are you considering a new insurance policy? You've probably seen commercials and billboards from companies offering big savings, but exactly how much money can you save by switching?

You've maybe even narrowed your search down to American Family or Imt as potential options, but which one will offer you more affordable rates?

American Family Imt

Looking at nationwide averages, American Family has average rates that are around 22% a month more expensive than those from Imt.

However, Imt may not be the most affordable or best option for each driver out there. Car insurance carriers use a variety of complex algorithms to determine prices, so depending on how clean your driving record is or how old you are (among a multitude of other factors), you could see wildly different premiums from the ones above.

Wanting to know if American Family or Imt is really the right carrier for you? Keep on reading to see how average rates can change based on all of the factors we've mentioned above.

American Family vs. Imt: Average Car Insurance Rates by State

State American Family Imt

American Family and Imt only compete against each other in two states, with Imt offering less expensive prices to the average driver in all of them. Iowa has the most noticable difference, where Imt premiums are $37 more affordable than auto insurance prices at American Family.

There's a lot more that goes into your insurance payment than just where you call home. Keep reading to find out more.

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Which is the Best Company For Young Drivers?

American Family Imt
18-year-old drivers$311$201
25-year-old drivers$121$108

Teen drivers will almost always have the most expensive car insurance premiums of any other group of drivers. That's because teen drivers are statistically much more likely to cause collisions and other accidents that will result in an insurance claim.

Even so, that doesn't mean teen drivers can't still save money on their auto insurance. For example, 18-year-old drivers pay an average of over 35% less per month by choosing Imt over American Family. It's worth noting that American Family offers insurance in 16 different states compared to Imt's three, which can skew the average rates a bit, but the difference here is still considerable.

But with both companies, you'll see your premiums decrease significantly by the time you turn 25. Imt offers the steepest drop, with 25-year-olds paying less than half what 18-year-old drivers are charged. American Family's average prices reduce more than 60% during that same period.

Which is the Best Company for Retired Drivers?

American Family Imt
65+-year-old drivers$107$82

Drivers around retirement age normally enjoy some of the cheapest car insurance rates out there. After all, they've likely been driving for quite some time, which generally lowers their chances of collisions and other infractions that can raise premiums.

When looking at American Family and Imt specifically, which company is best for retired drivers? Imt gets the edge here, with average prices coming in at about $82 a month compared to American Family's $107.

Which is the Best Company for Married Drivers?

American Family Imt

Did you know that insurance rates are usually more expensive for those who are single than they are for married couples? This usually boils down to married drivers having multiple vehicles on their policy -- something several auto insurance carriers will reward with discounts.

For single drivers, the difference in average premiums between these two companies is significant, with Imt prices coming in at a quarter less than American Family's. The advantage for married policyholders with Imt is also obvious, where drivers save around $15 a month.

American Family or Imt: Average Rates by Gender

American Family Imt

Did you know women tend to pay less for car insurance than men? That's because women are less likely to get into accidents and get tickets, which lowers the chances of filing a claim with insurance.

With American Family, men typically pay about 3% more per month than women., and over 10% with Imt.

Looking at overall affordability, Imt offers the most affordable average rates for both men and women. On average, male drivers save about $28 a month and women save around $35 with Imt compared to the average American Family policyholder.

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American Family vs. Imt: Compare State Minimum vs. Full Coverage Rates

American Family Imt
State Minimum*$96$58
Full Coverage**$185$160

*State minimum value indicates liability-only policies at each state's minimum bodily injury and property damage (BI/PD) limits

**Full coverage indicates state minimum BI/PD limits with collision and comprehensive coverages added to policy.

For most people, auto insurance isn't the easiest topic to understand. There are lots of different coverages that account for multiple different things. Some protect you and your car, while others only provide coverage for other people's property and health if you cause a collision.

The two most common policies end up falling into two different types of coverage -- liability coverage (which covers the other party's property damage and injuries if you cause an accident) and full coverage (which includes collision and comprehensive coverages that protect your own car, alongside what you get with a liability policy).

Looking specifically at state minimum liability insurance, Imt has the significant edge, with average monthly prices coming in at $58. If you want a full coverage policy with the same state minimum limits, Imt again has the edge, with policies averaging about $160 per month to American Family's $185.

Is American Family or Imt Better for Drivers with Spotty Records?

You've probably seen plenty of commercials from insurance carriers offering great premiums for good drivers, but that doesn't mean people with less-than-perfect driving records can't save money, too.

Speeding tickets and at-fault accidents will most likely raise your rates, but is American Family or Imt cheaper for drivers with less-than-perfect records?

Which Company is Best for Drivers with Speeding Tickets?

American Family Imt
Clean Record$118$76
1 Speeding Ticket$147$89

Policyholders who use American Family for their car insurance can generally expect their monthly bill to go up around 20% after getting a speeding ticket. Imt policyholders can expect a less drastic increase of about 15%.

That being said, Imt tends to offer the best prices for drivers both with clean records and with a ticket -- their rates are around 36% more affordable for drivers with clean records and 39% less expensive for those with a ticket.

Which Company is Best for Drivers After an Accident?

American Family Imt
Clean Record$118$76
1 At-Fault Accident$138$134

American Family drivers who get in a collision can expect to see their premiums rise by $20, while those who have insurance through Imt will see around a $60 increase.

At the end of the day, drivers who use Imt end up with the cheaper prices after an accident, with average prices coming in at $134 compared to American Family Insurance's $138.

Which Company is Best for Drivers with a DUI?

American Family Imt
Clean Record$118$76
1 DUI$158$135

If you get a DUI charge, you can expect some pretty significant increases in your monthly auto insurance bill -- normally a lot more than an accident or speeding ticket. Imt drivers usually see a 44% raise in their car insurance rates after a DUI charge, while American Family will typically climb premiums by about 25%.

Imt has the overall lowest rates for drivers with a DUI on their records at $135 per month, but it's worth noting that American Family's average rates come from 16 states compared to just three for Imt, so the data may be skewed slightly.

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How does Credit Score Impact American Family and Imt Rates?

In many cases, your credit score can be used as one of the variables to calculate your monthly insurance prices. This isn't true for everyone (for example, California and Hawaii are two states that ban the practice entirely), but it does affect quite a few policyholders out there.

Car insurance companies argue that someone with bad credit is less likely to pay their bills on time, which makes them riskier to insure. Because of that, drivers with bad credit will often be forced to pay more.

So, which carrier offers the cheapest rates for policyholders with poor, average, or good credit?

Which Company is Best for Drivers with Good Credit?

American Family Imt
Excellent Credit Score$100$86
Good Credit Score$120$102

If you have a great credit score, Imt will usually reward you the most. For drivers with "excellent" credit scores, Imt comes in nearly 14 cheaper. Drivers with "good" credit scores typically save around 15% with Imt compared to average prices from American Family.

Which Company is Best for Drivers with Bad Credit?

American Family Imt
Fair Credit Score$141$108
Poor Credit Score$201$140

Imt typically offers lower premiums than American Family when it comes to drivers with less-than-stellar credit. Drivers with "fair" credit pay about 23% a month less with Imt compared to American Family, and those with "poor" scores usually save an average of around 30% monthly.

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Is American Family or Imt Better for Drivers who Work from Home or Have Short Commutes?

American Family Imt
6,000 Annual Miles$138$109
12,000 Annual Miles$143$109

The amount of time you spend behind the wheel of your car plays a big role in your monthly insurance bill. Normally, those who drive fewer miles will end up with more affordable rates since there's less of a chance of causing a collision and filing an insurance claim.

As you can see in the table above, annual mileage doesn't have much of an impact on how much Imt charges. However, there's a small difference in monthly prices for American Family, with policyholders who drive the least paying about $5 less every month compared to those who drive 12,000 miles annually. Still, for drivers in both categories, Imt is the less expensive company.

American Family or Imt: Compare Rates for Urban, Suburban, and Rural Drivers

Where you call home can play a large role in how much you pay for auto insurance. Generally, those who live in rural areas will pay less than policyholders in urban areas because of the small number of vehicles that are on the roads where they live.

American Family Imt
Urban Areas$166$136
Suburban Areas$134$100
Rural Areas$121$90

Imt boasts the lowest average premiums for drivers in all types of areas, no matter if they're urban, suburban, or rural.

Those in rural areas can expect to pay around $90 per month with Imt and $121 with American Family. People in suburban areas pay about $100 with Imt compared to American Family's $134 monthly. For drivers in urban ZIP codes, Imt's average rates are around $136 while American Family offers prices about $166.

American Family vs. Imt Discounts

No matter why you might be in the market for a new car insurance policy, you're always going to want to save as much money as you can. That's where insurance discounts comes into play.

But with what seems like a million different discounts out there, it can be hard to find all the ones you're eligible for or to nail down the carrier that has the most discounts for your unique driver profile.

Luckily, we did the hard work for you and compared all of the different discounts offered by American Family and Imt so that you can see which carrier offers the most discounts and see which ones you might be able to take advantage of.

American Family Imt
Advance Quote Discount 
Anti-Theft Discount 
Commercial Product Discount 
Connect Partner Discount 
Covid-19 Relief Discount 
Defensive Driver Discount
Distant Student Discount
Driver Training Discount 
DRL Discount 
EFT Discount 
ESC Discount 
Generational Discount 
Good Student Discount
Group Discount
Homeowner Discount 
Minor Child Discount 
Multi-Car Discount 
Multi-Policy Discount
Paid In Full Discount
Paperless Discount 

American Family knocks Imt out of the park when it comes to the sheer number of discounts available, offering 12 more discounts than Imt.

Both carriers offer several of the same discounts -- like discounts for being a defensive driver, distant student discounts, and group discounts -- but American Family also offers discounts for advance quote, anti-theft, connect partner, and more.

On the other hand, Imt has a few proprietary discounts of their own for things like commercial product discounts, driver training discounts, and minor child discounts.

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Final Thoughts: Is American Family or Imt Best for You?

You've seen the role certain factors have on your auto insurance and the different discounts companies offer. That's all well and good, but at the end of the day, is American Family or Imt the best company for you and your specific profile and needs?

Imt might be best for you if....

  • You have an at-fault collision on your record.
  • Your home is in a busy urban area.
  • You live in a rural neighborhood.

American Family might be best for you if...

  • You value the experience that comes with a large national car insurance company.
  • You want to save extra money with discounts.

Hopefully, this guide helps you get a better idea of the difference between American Family and Imt and that you can now make a more informed decision when it comes to your insurance.

But, at the end of the day, there's only one way to know for sure that you're getting the best possible deal on auto insurance -- comparing quotes from a handful of carriers, not just American Family and Imt. Luckily, sites like make it easy for you to do just that. Just enter your ZIP code below and get multiple free quotes from some of the best car insurance companies in your area, all in just a few minutes.

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American Family vs. Imt FAQs

Is American Family or Imt cheaper?

Imt is the cheaper of the two carriers when looking at national average premiums, with policies averaging $109 per month with Imt and $140 for American Family. Even so, that doesn't mean Imt will be the most affordable carrier for each driver, since there are several different variables (things like age, gender, driving record, etc.) that play a role in how much you pay.

Who is better, American Family or Imt?

Sadly, the answer truly is "it depends.". No one company is "better" for every policyholder -- it all depends on the makeup of your unique insurance profile.

Why do American Family and Imt offer me different rates?

Auto insurance companies use a lot of different factors when determining the rates they charge. Variables like age, your driving record, gender, where you live, and sometimes even things like your credit score can all be used. Both American Family and Imt calculate prices using different formulas, so it's likely they'll offer different premiums. The best way to determine which carrier is the cheapest for you is by comparing personalized quotes from many different carriers.

How do I know if American Family or Imt is right for me?

The only way to find the insurance company that's right for you is by getting quotes from multiple companies and finding the one best suited for your individual budget. Luckily, sites like do all the hard work for you. Just enter your information once and you'll get quotes from dozens of your local top auto insurance carriers for free. That way, you can guarantee you're getting the lowest premium. And maybe you'll find that the best carrier for you isn't American Family or Imt at all, but another you hadn't even thought of!


All of the data referenced in this article has been gathered in collaboration with Quadrant Information Services. We analyzed more than 2.5 million rows of carrier-reported data to calculate the average rates referenced above. All rates are based on an insurance profile of a single-vehicle policy for a driver that owns a 2016 Honda Accord. For more information on how we calculate rates, please reference our data methodology.

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